Strategy Introduction
As we approach the end of our 2025 sustainable packaging targets, Perfetti Van Melle is excited to introduce its new 2030 Sustainable Packaging Strategy.
This new strategy builds on our previous packaging targets, incorporates lessons learned, best practices, and new focus areas, such as increasing the use of recycled and sustainably sourced materials in our packaging. These actions reflect our commitment to meeting the environmental expectations of our customers and consumers, while ensuring compliance with key regulations, including the European Union's PPWR.
Our 2030 targets are designed to be realistic, achievable, and fully aligned with legal requirements across our global markets.
Developed according to the principles of a circular economy, the strategy is structured around three guiding pillars Redesign, Reduce, and Recover through which, by 2030, we aim to:
REDESIGN packaging materials to improve circularity and reduce environmental footprint:
- Target 1: 80% of total PVM packaging by weight to be Designed for Recycling
- Target 2: 100% of virgin paper-based packaging to be responsibly sourced from certified origins
REDUCE the intensity of plastic packaging and transition to post-consumer recycled plastics.
RECOVER packaging materials by helping consumers dispose of packaging waste correctly.
- Target 5: Implement relevant waste disposal indicator on all*** new and re-designed consumer product packaging